Thursday, September 8, 2011

Tech innovation - cutting costs one place, hurting an industry elsewhere

A key factor for many organizations today is to identify how technology can best integrate with key business processes. Many businesses are cutting costs by using a somewhat new technology. 
In going on with disruptive technology, I bring to you, the disruption of videoconferencing. With technological innovations making the world much more tight knit. Great phone connections and e-mail have made it easier to do business in multiple places at one time. 
However, It is said that 93% of communication between people is determined by non-verbal cues such as tone of voice and body language. Telephone calls and e-mails cannot capture this, but videoconferencing can. 
Videoconferencing is eliminating the need for expensive business trips for employees, allowing them to be in multiple places at one time. Not only does it cut costs, it also is more efficient in that employees are not using time to travel. This may seem good for some, but not for others. Airlines are feeling the effects. Technological innovation has disrupted the business traveler market. Although nothing will totally replace and in-person meeting, things like videoconferencing are attempting to mimic it. 

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