Sunday, September 18, 2011

APPLE TV? REALLY?

In response to my last post, Apple is set to enter the TV market by the holiday season in 2012. This gives its tv competitors to try and brace for the apple attack on the TV market.
The TV market is still the largest media producer in the world. Kids 18-24 watch about 3.5 hrs of tv per day, spend about 40 minutes on the web, and about 20 minutes on mobile phone. This is a great market for apple to enter in.
When thinking if the MAC geeks that you see in every coffee house across the united states, to the normal consumer that seeks a nice television, i think that it will be a good market for apple to enter.
The sheer loyalty of Apple consumers should be enough to enter in the TV market alone.
The following table provides and interesting stat:

That is brand loyalty at its finest. The iPhone 4 was apples most successful product launch, and 77% of the iPhones sold in the first month were upgrades from other iPhones.
People who like apple stuff, which is almost everyone who's tried it, will either want one, or actually buy an Apple television. Mark my words.

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